Copy template
Show HN launch post template
Launch a technical SaaS or devtool to Hacker News without sounding like generic marketing copy.
Example
“Show HN: I built a pricing-page change monitor for solo SaaS founders who only notice competitor changes after customers mention them.”
Copy structure
- Name the painfully specific user or workflow.
- Explain what you built in one plain sentence.
- Add concrete implementation details or constraints.
- Show what changed for the user after using it.
- Ask for focused feedback instead of broad praise.
Reusable prompt
Turn {product} into 10 Show HN launch titles. Use a specific user, concrete workflow, implementation proof, and no hype.
Commercialization notes
Buyer outcome
A founder leaves with a sharper Show HN angle, a defensible title, and enough proof points to invite useful technical feedback.
Paid-pack fit
Strong paid-pack candidate because Hacker News launches are high-stakes, repeatable, and founders will pay to avoid wasting one launch window.
Implementation checklist
- Draft three titles that each name one specific technical user and workflow.
- Attach one proof artifact: demo link, build constraint, data source, screenshot, or benchmark.
- Rewrite the CTA as a focused feedback ask tied to the product's riskiest assumption.
Export format: Launch title worksheet plus final Show HN post outline
Related hooks
Paid-pack validation
Turn this swipe into a show hn pack
Preview the $19 show hn pack hypothesis for this swipe. Every click and signup helps separate real monetization intent from generic newsletter interest.
Keep the swipe file growing
Get weekly SaaS launch hooks
One email with fresh teardown notes, swipe-file patterns, and launch workflow examples for founders writing better landing pages, tweets, and Show HN posts.
No product spam. The first signal is whether founders want more reusable launch examples.